HBO has been sitting pretty for years with lucrative cable deals. Now in the era of streaming services like Netflix, it is time for HBO to, at last, make their move on those who do not subscribe to cable.
“In 2015, we will launch a stand-alone, over-the-top, HBO service in the United States.” Said HBO CEO Richard Plepler in a Time Warner (HBO’s parent company) shareholder’s meeting, “We will work with our current partners. And, we will explore models with new partners. All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.”
Earlier this year, a purple wedding on Game of Thrones saw 1.5 million illegal torrent downloads in its first day of release, breaking the series’ own Season 3 finale record. The season 4 finale went on to see over 2 million illegal downloads, earning Game of Thrones the title of the most downloaded TV series ever.
As if finally realizing the internet demand for HBO, Plepler is ready to service a new batch of customers, “It is time to remove all barriers to those who want HBO.”